According to industry experts Statista, in 2020, over two billion people purchased goods or services online.
Astonishingly during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide.
With so many businesses joining online storefronts, how can you trust a brand?
In our helpful article, we will discuss what to look out for.
Let’s start with the short answer before we dive a little deeper.
Generally, brand trust is built by loyal and returning customers. Offer quality products along with value for money. Authenticity is crucial to a brand's trust level. Build trust using social media, being a brand expert, use clear communication, and creating a unique brand story.
So with the mini takeaway in mind, let’s start by discovering how important having an authentic and captivating, unique brand story.
Brand story
Every brand should tell a story. In this extremely competitive retail age, with so many new start-ups delivering goods to an internet-savvy population right across the globe, it’s important to stand out from the competition.
A trusted brand will always go that extra mile to involve its customers both new and old in its creative world
Modern customers, along with the more discerning customer ‘buy a story’ first before they buy a product.
Having an engaging back story is especially crucial if you are in the creative industries
“Modern customers ‘buy a story’ first before they buy a product.”
Brand stories build connections
A business's brand story builds connections and it builds trust.
Scientific studies outline the power of descriptive stories and the way our brains respond to them.
A brand story is the heart and soul of your brand. It is the complete picture of what you are. It is what makes you unique and sets you apart from the competition.
So how does it help your business if you have a legacy of longevity?
Read on to discover more about how experience is crucial to building trust in your brand.
Experience is crucial
- Brands with experience will always attract the custom of the best kind of buyers.
- Along with experience comes the type of customer who is loyal and more likely to return.
- Showing your industry knowledge leaves your customers in no doubt whatsoever you are ahead of the game.
- Any brand that can clearly show years of experience helps the customer trust your brand to deliver consistently high-quality products.
Years of experience
For instance here at loungers, we boast not just a few years but hundreds of years of experience.
Our family business is dedicated to quality craftsmanship. Third-generation Italian shoe-makers deliver the crucial experience necessary to build our loyal customer base.
Along with the necessary experience, and a brand story that tells your customers just how special you are, returning customers are essential.
So let’s find out a little more about how your customers need an authentic experience to connect with your brand.
Our family business is dedicated to quality craftsmanship.”
Authenticity
Brands that deliver authenticity are more likely to reap the rewards of fewer customer service issues.
According to Forbes magazine, one way of building that authenticity is reaching out on social media.
Authentic social media posts
Customers identify with a glimpse into their favorite brands day to day activities and will become loyal followers, more likely to buy if they feel engaged directly.
Savvy customers can spot an authentic post describing details of a brand's busy daily life and will more easily connect with them.
Along with social media posting, there are many other ways to show your audience how unique and authentic you are.
Here are our best tips to bring authenticity to your brand.
- Be real and honest
- Connect through stories
- Become a trusted expert
- Keep your brand consistent
- Communicate clearly with your audience
- Innovate
“Customers identify with a glimpse into their favorite brands day to day activities”
Quality
To ensure returning and a loyal customer base, the quality of your product is one of the most important considerations.
Even if your products are pocket-friendly, if they aren’t a quality offering, customers just won’t return.
Customers always come back when a product is good, even if the price is a little higher than they might usually pay.
Competition
In niche-specific businesses, using quality products to beat the competition is essential to growth.
A niche-specific business sells a limited product range or one kind of item, such as our fabulously elegant and beautiful Italian-designed lounge shoes here at Loungers.
It’s important to us that our products are of the best quality possible to build trust with our loyal customers and set us apart from any competition.
When customers trust a product, they return
A quality product creates unshakeable customer loyalty and trust that generates repeat purchases, and also recommendations to others.
When customers find a product they trust, they return, make repeat purchases.
Here at the loungers, our craftsmen are proud of the quality of our luxury indoor shoes.
We always use the finest soft calf leather linings for a luxurious feel and our unique ‘Idrogrip’ Vibram rubber soles and elegant piping.
“A quality product
creates unshakeable customer loyalty and trust that generates repeat purchases.”
Business Reputation
Quality and your company’s reputation are more closely linked than many businesses realize.
When your products don’t match the standard of quality that was promised, people will hear about it on social media, through review sites, on forums, and from their friends.
Quality products lead to trust, which in turn increases the reputation of your brand.
Value for money
It probably won’t come as a surprise to the wave of retail stores opening their doors to discover that value for money is important to your customers.
Value for money doesn’t mean a cheap or shoddy item, it brings in the old adage ‘ you get what you pay for’.
Customers look for value for money, which includes high-quality craftsmanship.
Value for money is a combination of cost, quality, and sustainability to meet customer requirements.
Giving your customers value for money is one way of letting them know how they can trust your brand.
High-quality craftsmanship
A high price tag doesn’t necessarily mean value for money, so it’s important your business gives value to its customers.
Ultimately, it is beneficial to view price from the customer’s perspective because it helps define value.
Value for money is a crucial basis for creating a competitive advantage.
Customers look for value for money, which includes high-quality craftsmanship.”
Adding value
This should be not only in terms of the cost but also adding value with unique and innovative design which adds to the value of your brand.
Here at loungers, we pride ourselves on our top-quality Italian leather indoor shoes, coupled with unique detail and styling.
And finally…
So if you are looking for a luxury indoor footwear brand you can trust, don't forget to check out our store.
Loungers are indoor shoes, exquisitely made of the softest Italian leather with our innovative extra soft rubber soles.
Our expert 3rd generation Italian shoemakers handcraft every pair of chic eco-friendly indoor shoes for men and women.
With our values of responsible manufacturing, modernism, and ultra high quality, every pair promises peace and relaxation.
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