The Inspiration Behind The Loungers Brand

The decision to launch Conscious Walk Ltd. was more than an entrepreneurial endeavour, but a mission to create a brand that is aligned with both British lifestyle and environmentally conscious living. With every decision we make, we consider the impact it will have on future generations. To us, making sustainable choices puts positive energy into the world, creating a ripple effect of peace and awareness. With an extensive background in luxury shoes and building international shoe brands, we knew the industry inside and out. We knew what the market had to offer and we were disappointed with the gaps in the market, particularly with indoor shoes. After creating our initial designs, we partnered with the best Italian shoemakers in the world - and Loungers was born!

Not Your Average Slippers

Slippers are timeless classics, but Loungers slippers are something more. They feel like a slipper but look like a shoe, and are elegant enough to wear during holidays, family gatherings, and celebrations hosted indoors. Slip off your day shoes or heels the moment you walk through the door and into your soft and supportive Loungers. You’ll love them so much you’ll pack them every time you travel and will want to wear them out of the house!

British Style, Italian Quality

How many times have you found a shoe that was the precise style you were looking for but is anything but comfortable? When we decided to launch our shoe brand we went straight to Italy, where master craftsmen have been handmaking the most beautiful and comfortable leather shoes for generations. It’s the best of both worlds, an elevated take on timeless British style, crafted by Italy’s world-renowned artisans - who have never lost sight of the importance of mindful manufacturing.

The Hummingbird Logo

The characteristics of this unique bird represent some of the key values Loungers stands for. Strength, they are the smallest migrating bird. Individuality, they don’t migrate in flocks like other species, they typically travel alone for up to 500 miles at a time. Uniqueness, Hummingbirds are the only birds that can fly backwards. Lightness, the average weight of a hummingbird is less than a nickel. 

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Purchase Without Compromise

It was not just the lack of luxury and quality that we were dissatisfied with in the shoe industry, but also the lack of environmental consciousness. As our awareness grew, we struggled to find luxury brands that supported eco-chic fashions and footwear. Too few are focused on the world we are leaving to our children and the generations that follow. While trends are fun, fast fashion is not our style. Instead, we strive towards zero waste in our manufacturing and ensure sustainability, peace, and love are prioritized with every decision we make. With Loungers, there’s no need to compromise your values for style.

Thank You! 

Loungers is a modern brand, but we are fortunate to have quickly realized who we are and what we stand for and look for like-minded friends. We consider our supporters to be our friends, and are excited that they celebrate the quality, ease, and comfort of our slippers. We are honoured to turn our passion into our careers and are dedicated to providing you with nothing less than the best. Thank you to everyone that has helped make our dream a reality!